What is it? Description of the service

“Ubícate” is a new orientation system to help pedestrians and drivers find their way through the city on a macro and micro level. By means of these two graphic and chromatic levels, the system aims to generate more order and security in the community.

What for? Origin or issues to be resolved

The project fulfils an individual and collective need in a city like Lima, with 8.5 inhabitants and 1 million tourists every year. Much of Lima’s growth has been fast, without specific urban plans. The city’s streets and avenues do not have a specific orientation, and the city has an obsolete planning. The new urban zones are being implemented in an improvised way, and existing signage is insufficient.

The population and tourists from Peru and abroad have to deal with chaos and the lack of signage and information to find their way around the city. As a result, they tend to get lost, generating insecurity and frustration. These sensations lead citizens to stay in the areas they know, segregating the population and limiting interaction between the community, business opportunities and cultural integration.

Who? Agents: managers or receivers

  • MANAGERS: government personnel, the Metropolitan Municipality of Lima and the Municipality of each district.
  • RECEIVERS: citizens and tourists from Peru and abroad; pedestrians and drivers; private and public, on highways and residential streets.

How does it work? Development

“Ubícate” is a signage system divided by contexts: macro (city level) and micro (district level).

They will each display a series of landmarks, offering the necessary information for users to find their way around using a range of media:

  • Macro level: the landmarks in the city centre, its three peripheral areas (north-south-east) and its mountain range, each of which  is represented by a colour. In turn, each section is organised into three concentric levels: a centre and two outer rings. In this way, users can find out where they are, as the system shows them their current position and the surrounding areas. The graphics will take the form of signs with five bands in different colours, placed every three posts, showing the sector, the distance from the centre and the closest sector to the current location.
  • Micro level: the information is shown in informative circles, displaying landmarks such as education centres, shops, leisure and health centres. Each of these elements is represented by an icon.

In summary, the macro level complements the macro level, to respond to the need for information in a scaled way.

Why? Significance

All citizens need a fast and intuitive location system to give them a general idea of where they are, allowing them to choose the best way to get to their destination. This project will successfully work through municipal initiatives, but, in order to continue over time, it requires education, awareness and adequate maintenance of its media. Only then will the community and the government reap the benefits of working together toward a shared objective.


Aída Limón, Ángela Guerrero, Diego Gómez, Diego Lau, Edgar Fernández, Ernesto Rosales, Esther Palomino, Fernando Canchanya, Hajime Noguchi, Iván Navarro, Jose Uechi, Kristhel Ramos, Luis Guembes, Renzo Boggio, Tania Gutierrez.
Pontificia Universidad Católica del Perú. Lima, Peru.

Teachers: Ricardo Geldres, Gabriella Tubino, Rodrigo de las Casas, Ursula Alvarez, Martin Razuri and Andrea de la Cruz

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